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About Us

History

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AlOthman is a fashion retail house that was founded in 1956. With a niche in the Kuwaiti market for exclusive fashion, AlOthman rapidly expanded from a small boutique to a successful fashion institution. Its ability in predicting the future of fashion and by selecting the latest trends from the catwalks of New York, Milan, London and Paris have lead to almost half a century of retailing.

Nestled in the heart of Salmiya, the 20,000 square feet store has subsequently grown from a reputable small boutique in old Kuwait city into a fashion institution.

The brand selection covers both luxury high-end brands as well as contemporary brands. Our brands directory includes Oscar de la Renta, Balmain, Erdem, Elie Saab, Giambattista Valli Couture, Helmut Lang, Maticevski, and Peter Pilotto to name a few.

In September 2007, AlOthman officially expanded into the Middle East with the opening of a multi-brand eveningwear boutique in Bahrain’s luxurious shopping destination Moda Mall.

In July 2013, AlOthman Boutique has launched a sister store in London, ON Motcomb. Located in the heart of Belgravia, just off Sloane Street, the bespoke space features a glamorous selection of eveningwear and cocktail dresses by the biggest names in fashion.

In 2016, AlOthman became a part of an online global fashion first: a by-invitation-only online platform dedicated exclusively to the world’s most glamorous gowns: the56.com. The site showcases AlOthman’s rare and extraordinary dresses from the world’s leading evening wear designers to select fashion collectors and style devotees. AlOthman’s history of over 60 years in luxury fashion provides the framework for the56 with brands including Giambattista Valli Couture, Elie Saab, Oscar de la Renta, Rosie Assouline, Balmain, Zac Posen, and more.

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